Design & Branding
I've worked on so many brilliantly diverse design and branding projects, helping companies convey their passion to the public. Here are just a few examples, but please get in touch if you'd like to see more.
Hedonist Bakery
The client wanted a brand as well as an overall look and feel for his new "baked fresh from frozen" bakery business. I was keen to steer away from the already ubiquitous "Artisan Bakery" treatment.
We focused on how such a quality product could easily become an addictive, illicit indulgence. With this in mind, "hedonist" was born. With its bold colour palette and broken halo symbol, it effectively portrays an impossible-to-resist sense of temptation.
"CHOOSE CARDIFF" - Paddington Station Takeover
Dynamic, typographic, neon-themed campaign, designed to create maximum impact for a complete promotional takeover of a grey and dowdy Paddington Station. (Freelance project for an agency.)
Over 100 bespoke artworks created to ensure complete saturation of all public areas.
WHA - TV Ad
With a miniscule budget, WHA were keen to devise a TV ad to maximise exposure of the dental cover part of their medical health insurance.
I devised an intentionally naive ad, using the budget constraints to our advantage, with a humorous and relatable dialogue between a healthy and an unhealthy tooth. The quirkiness of this ad ensured memorability and as a result it was repeatedly used to boost healthcare package registrations.
